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You wanna know what's weird about being a small ISV? Glad you
asked. 
Two days ago I got the following email from a customer:
Please pass along my compliments to your development team. In less than
15 minutes I had installed and uploaded my first project to the vault with
ZERO problems. Coming from the source safe world thats unheard of. Awesome
job.
Obviously we like these notes, and we're happy that most of our customers
have this kind of experience with our product.
And then yesterday I got another email from a different
customer. The message started out like this:
We have just spent several days trying to migrate our VSS repository to
Vault with almost no success.
When a customer has problems with our product, we drop everything to help
them. We want to do whatever it takes to make sure they're happy.
But the nagging questions still ring in my mind: How can both of these
emails be true? Is the product great? Or is it lame? Surely it
can't be both?
I've been selling dev tools for quite a while now, and I've had to learn that
sometimes life is like this. One customer has no trouble, and another has
nothing but. The reasons are rarely obvious. All you can do is be
thankful that happy customers are the majority, and then get to work figuring
out what's wrong.
Granted, this kind of thing happens more often with younger products like
Vault. But strangely enough, it still happens sometimes with
SourceOffSite. This product is quite mature and is being used by over
50,000 people. And yet, every few months we hear from a customer who just
can't make the product work at all. Weird.
I could write a long article on why this happens, but sometimes it's
nice to not be a "know-it-all". If you're running a small ISV, next time
this kind of dissonance happens to you, drop me an email. We'll
commiserate.
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